Category Diploma Courses

Training Programs For Sanasa Primary Societies

“Marketing management is the analysis, planning, implementation and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives. Marketing drives product awareness, cultivates brand credibility, builds trust among your target clients and provides value to your audience in the form of information, satisfaction and inspiration.”

Training Objectives

  • To understand the concepts of marketing management
  • To learn about marketing process for business firms, cooperative societies and nonprofit organizations
  • To understand the tools used by marketing managers in decision situations
  • To understand the marketing environment

Expected Results

On completion of this course, the students will be able to

  • Students will demonstrate strong conceptual knowledge in the functional area of marketing management.
  • Students will demonstrate effective understanding of relevant functional areas of marketing management and its application.
  • Students will demonstrate analytical skills in identification and resolution of problems pertaining to marketing management.

Training Methodology

Evaluation: Written examinations, presentation skills, assessments and assignments

  • Case studies, exercises, group discussions


  • Sinhala
  • Tamil
  • English

Target Audience

  • Top and middle managers of Coop Societies
  • Officers of Department of Cooperative Development
  • Those who have passed GCE Advanced Level with Three passes in any stream with Working Experience in industry or Student with Certificate in Management Competency.

Maximum no of participants per training is 20.
Minimum no of participants per training is 10.

Training Duration

12 Months (450 Hours)

Training Venue

Structured Training Programs

  • At the SANASA Campus premises
  • Every Saturdays

Customized Training Programs

  • At the Field Locations
  • Date and Time will be decided on field requirement

Training Cost

Structured Training Programs

Rs. 60,000.00

per person for total package including tea, venue and training materials

Customized Training Programs

Rs. 65,000.00

per person for total package excluding meals and venue. Training materials will be provided.

Course Structure

  • Introduction to Marketing
  • Basic concept in the Marketing Management
  • Understanding the consumer behaviors in the market
  • Competitors behaviors in the market
  • Market analysis, trends and opportunities
  • Develop marketing strategies for the organization
  • Marketing tools and its application for coops
  • Cooperative law and marketing

Contact Details

Assistant Director (Coop)
Center for Cooperative and Community Studies (CCCS)
Paragammana, Hettimulla,
Tel: 035 492 7772
Mob: 0712 063 205
Email: sanasacampuscc@gmail.com