Category Short-term Training Programs

Training Programs For Sanasa Primary Societies

“It is very important for organizations to change their old policies and have marketing and customer service work together, as each department can make the other’s job easier and achieve goals faster. Today world, we discuss some customer service techniques and tactics that will keep customers and clients happy and minimize the complaints.”

Training Objectives

  • Trainees should be able to promote the sale of goods and services by following advanced marketing methods & techniques & optimize post sales services.
  • Trainees should be able to build knowledge and understanding on various methods and techniques for customer services in the changing world.

Expected Results

  • Improve the knowledge of the managers/employees
  • Improve the organizational success through
    establishing proper marketing & customer care

Training Methodology

The teaching approach will be totally skill integrated with latest teaching techniques in which participants will get ample opportunities for professional development.

  • Multimedia presentations, group discussions,
    experience exchange, exercise and case studies


  • Sinhala
  • Tamil
  • English

Target Audience

  • Marketing managers
  • Marketing and sales promoters, marketing and
    sales executives, group leaders
  • Parties associated with business sector interested
    in this training programme

Maximum no. of participants per training is 20.
Minimum no. of participants per training is 10.

Training Duration

TIMING – 6 hour sessions

Training Venue

Structured Training Programs

  • At the SANASA Campus premises
  • Every Saturday

Customized Training Programs

  • At the Field Locations
  • Date and Time will be decided based on field requirement

Training Cost

Structured Training Programs

Rs . 4,700.00

per person for total package including tea, venue and training materials

Customized Training Programs

Rs. 6,000.00

per person for total package excluding meals and venue. Training materials will be provided.

Course Structure

  • Importance of marketing within market dynamics and
    the role of the present-day marketer.
  • Practical application of modern marketing techniques
    in challenging competitive business environment.
  • Customer segmentation and methods for identifying
    customer needs.
  • Importance of excellence in customer care to achieve
    business objectives and new dimensions in attracting
  • The need and importance of effective communication
    for successful marketing activities.
  • Importance of business layout methods and
    packaging for marketing promotion
  • The need for the customer feedback process for
    future advancement of marketing and appropriate
    remedial measures for this purpose.

Contact Details

Assistant Director (Coop)
Center for Cooperative and Community Studies (CCCS)
Paragammana, Hettimulla,
Tel: 035 492 7772
Mob: 0712 063 205